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Target’s Beauty Department Goes Upscale

The retailer has created two new sections to feature more prestige brands.

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By: Jamie Matusow

Editor-in-Chief

Target will soon sell a selection of high-end beauty brands – starting online in mid-February, and then in 749 store locations in March.

The retailer will merchandise its new product selection in two new sections of the store, called “Dermatological Skincare” and “Specialty Skincare.”

The brands include 29 by Lydia Mondavi; Borghese; AmorePacific’s Korean line Laneige; MD Complete; Vichy; La Roche Posay and Own Skin Health, a natural line from San Francisco.

Products will range in price from $8 to $57.

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